FAQs

What is a 360° agency?

A 360° agency offers full communication services, that is, we help you achieve your marketing objectives using all existing tools according to the needs of your project, providing a comprehensive service so you don't have to worry about a thing. We take care of everything, so you can focus on your what you do best and achieve success. A 360° creative marketing agency can provide clients with a variety of services, including creative strategy, media planning, digital design, advertising and branding, and public relations. We specialize in creating and running campaigns tailored to client needs and can help them reach their target audience. Services include creating unique content, managing social media accounts, creating and running campaigns, and providing analytics and information. Additionally, we can provide clients with the latest technology to ensure campaigns are successful. Services offered by a 360° creative marketing agency include:

Creative strategies, media planning, digital design, advertising and branding, public relations, content creation, social media management, campaign creation and execution, analytics and information, and technology implementation.

What does IGNITE Global Marketing do?

Well, we do almost everything since we study your needs thoroughly, segment your objectives, analyze the market, and design a creative strategy to achieve success. But we always do it while optimizing resources to the max. We implement the actions planned in the strategy and analyze the results. We are like superheroes (but without kryptonite). We have no limits. Each case is unique, which is why we seek the best way to achieve your goals and leave a mark on customers through the WOW effect.

What services does IGNITE Global Marketing offer?

Our agency gives you both strategic and operational services. We create names for your new brand or product, design logos, do brand consulting, marketing consulting, marketing strategy, marketing planning, corporate identity design or visual identity, environment identity, website design, online stores, SEO and SEM strategy, media contracting, packaging, graphic design, illustration, 2D and 3D animation, video, website design, digital marketing, brochures, events, booth design, guerrilla marketing, direct marketing, trade marketing, emailing, media, social media, business cards, product presentations, product placement in cinema, television, and social media, influencer marketing, experimental marketing, virtual reality (VR), augmented reality (AR), copywriting, content writing, technical text writing, product photography, video, brochures, and more. If there is something you don’t see on this list, you can contact us and ask about it without obligation.

What doesn't IGNITE do?

We do not carry out work that does not meet minimum quality requirements. We also do not spend your money if we are not sure you will see a return on your investment. We do not do telemarketing or any other type of invasive or deceptive marketing. We are against this type of technique. We believe in honesty and integrity, and we are convinced that products can be sold in an honest and honorable manner without resorting to tricks or deceit. We like long-term relationships, and that cannot be achieved without following these principles. As for branding, marketing, and advertising, as you can see, we do practically everything for you. You can leave everything to us so you can relax.

Is IGNITE a digital marketing agency in Taiwan?

Yes and no. We are a digital marketing agency, but we also do many other services. We provide a comprehensive creative communication service through marketing, branding, and advertising tools.

What is the return on investment (ROI)?

Hiring the services of an agency in Taiwan will require an investment to promote your company or product, but it’s a gamble because you don't know if you’ll be lucky and recover that investment. But at IGNITE Global Marketing, we assure you of return on your investment because before spending a single dollar, we study each case carefully and create a strategy that guarantees a return.

What is a UVP?

A unique value proposition (UVP) is the competitive advantage of your product or service with respect to the competition. For example, IGNITE has exceptionally creatives and experts in our sector. We are from different continents and know how people think on different continents. We know the global market well. We have worked for companies with top quality standards, and we are accustomed to giving everyone that level of attention. Our clients are in Taiwan, and so are we, and we don’t charge the extras that big agencies charge.

What is a digital marketing agency?

A digital marketing agency is a company in charge of helping other companies improve their online presence and increase their visibility and/or sales on the Internet. This may include services such as managing online advertising campaigns, developing content and social media strategies, and analyzing the performance of a company's online marketing activities. In general, digital marketing agencies help other businesses make the most of the power of the Internet to promote their products or services and reach their target audience.

Who is the best agency in Taiwan?

The best agency in Taiwan is IGNITE Global Marketing, without a doubt, for many reasons. We are a multidisciplinary team, allowing us to face any challenge. We belong to different continents, which allows us to know different cultures and markets internationally. We have over 25 years of experience working in the global market for Fortune 500 companies. We speak your language and a few more: Chinese, Taiwanese, English, Spanish, Portuguese, Italian, French, and more. In addition, we do not charge you commissions like the big agencies, and because we are close, we pamper each of our clients. Without a doubt, IGNITE Global Marketing is the best agency in Taiwan.

Does IGNITE Global Marketing do SEO and SEM?

Yes, our agency has done SEO positioning for over a decade. We carry out complete campaigns dedicated to positioning your company and being the first when potential customers look for you or search for companies, products, or services like yours. Likewise, we take care of all the management of your SEM with the main providers in the market: Google, Facebook, Instagram, Yahoo, Bing, etc.

What is marketing?

Marketing is one of the most commonly used words in business, but it is often used incorrectly. Basically, marketing is a set of techniques that allow us to study and analyze consumer needs and desires to satisfy the market better than competitors. When a company specifies where it is and where it wants to go, strategic marketing enters, which is what defines how this objective will be achieved, while operational marketing deals with implementing all actions designed in the strategy. Finally, marketing helps companies sell more, as long as it is done correctly, with other teams coordinating with the marketing team.

Marcom vs. Marketing

Marketing and marcom are related areas of the business, but they are not the same. The main difference between marketing and marcom is that marketing refers to the general strategy of the company to create, communicate, and deliver value to customers, while marcom refers to the specific communication and advertising activities used to promote a product or service. Marketing involves the identification of market needs and wants, market segmentation, pricing, distribution, and promotion of products or services. Marcom focuses on the planning and execution of advertising and sales promotion campaigns, as well as the creation of marketing messages and the selection of media to communicate them. To sum it up, marketing is a broader and more strategic approach that includes marcom as one of its disciplines, with marcom a discipline within marketing.

What is branding?

Despite popular belief, branding is more than just your logo. Through branding tools, we create a brand, its spirit, and how it will be perceived. It is important to be clear about who you are, your values, your vision, and your mission in order to communicate them. We start from the name of the brand or product, the logo that will represent you, the colors, the style of the image, the smell (in the case of direct exposure to customers) in stores or exhibitions, the music or musical style, the interior and exterior decoration of offices or stores, interaction policies with consumers, internal employee policies, how they dress, and more. Branding is much more than a logo; it is the soul of your company and products, defining how the customer perceives them.

What is advertising?

With advertising, we persuasively disseminate a message to make it reach the public and increase the desire to obtain that product or service. There are many ways to advertise, with each case requiring a creative and unique strategy to achieve its goal. Today's market is saturated with advertising, with millions of messages out there, making it increasingly difficult to stand out from competitors. This is why creativity is so important when it comes to advertising; only good advertising is remembered, or persuasive enough to stimulate a purchase.

What is a marketing strategy?

A marketing strategy is the way (as Mandalorians would say) to achieve your objectives, increase the sales of your company, or position your brand. We analyze the market and, based on your objectives and the data obtained from market study, we consider all possible options, choose the most optimal, and translate it into marketing strategy. Then we start it up (operational marketing) and we analyze again, but this time the results, to make sure we’re heading in the right direction and, if not, adjust the sails towards infinity and beyond.

What is a marketing plan?

A marketing plan is the document that encompasses the positioning of your company in the market in the short, medium, and long term. It defines the actions to be carried out, how they will be done, and the data this is based on. Also included are the objectives to be met and when they’re expected to be met. The more detailed the marketing plan, the better it will be. This will save time, improve quality, optimize budgets, and create less margin for error in each step we take later because, although you can get lucky, when we talk about investments of time and money, IGNITE Global Marketing leaves nothing to chance. We like to ensure success with real and measurable data and an ROI that exceeds expectations. If you don't want to be lost at the market like a headless chicken, you must have a good marketing plan. If you don't know how or don't feel like doing it, we can help you, because we know what we’re doing, and we like doing it. More taste, less waste.

What is guerrilla marketing?

Guerrilla marketing is a marketing approach characterized by being innovative, creative, and surprising, with the aim of attracting the attention of a target audience in an economical and effective way. This approach uses unconventional and surprising tactics, such as street interventions, unexpected events, and non-traditional advertising campaigns, to positively impact the target audience and generate interest in the brand.

Is experience important?

Experience is a key factor in the success of any company. Through experience, companies acquire knowledge and skills that allow them to understand the needs and preferences of their customers, as well as market trends and competition. Market experience also allows companies to develop effective strategies to face difficult situations and make sound decisions in times of uncertainty. This translates into a greater ability to adapt to changes and take advantage of the opportunities that arise in the market. Experience in the market is also essential for building a solid and reliable brand. Experienced firms have an established reputation that allows them to attract new customers and maintain the loyalty of existing ones. This is especially important in an increasingly competitive and globalized environment. Therefore, experience in the market is a valuable asset for companies, since it allows them to know and satisfy customer needs, develop effective strategies, and build a solid and reliable brand. Therefore, it is essential that companies invest in the acquisition and development of market experience.